%20(2).jpg?width=2000&height=981&name=Unlocking%20Ramadhan%202025%20(2200%20x%201080%20px)%20(2).jpg "Unlocking Ramadhan 2025 (2200 x 1080 px) (2)")
Unlocking Ramadan 2025: Webinar Recording
The Ramadan 2025 Playbook - Insights on A Modern Mom's Media Consumption and Spending Journey for Ramadan 2025
By Hellen Katherina, Country Director at Supermom Business
Ramadan is a complicated endeavor for all Muslim moms. It’s their time to shine and to show their friends and families what they do best, whether it be budget planning, cooking, setting up mudik trips, or even hosting their house for visits from friends and families.
But here’s an interesting fact brands and marketers should already know:
Moms from different generations approach Ramadan preparations in unique, distinct ways.
How different? Well, we conducted a survey to compare Gen Z and Millennial moms in Indonesia when it comes to their take on preparing for Ramadan 2025.
What you can expect from this presentation:
|
Expected spending behavior for Beauty and Beverage in Ramadan 2025 |
Gen Z vs Millennial mom comparison studies for Ramadan priorities, challenges, and spending |
Ramadan Media consumption patterns and trends |
Exclusive consumer interview video with our moms on Ramadan spending |